Writing is hard. For most of us, it doesn’t come naturally. There is a saying that the best skill of writers is avoiding to write – if you are blogging, you might have been doing the same.
Allowing yourself to get sidetracked on Facebook for 2 minutes of checking some updates sometimes turns into 30 minutes of watching YouTube videos.
But what if you had a proven formula, that would get results every-single-time…
Wouldn’t that be nice?
Well, you’re in for some fun. I am about to give you a crash course on using one simple but cutting-edge writing formula:
The Simple Proven Writing Formula
That Is Guaranteed To Attract Attention And Sell
You see, good copywriting is made by knowing the right formulas and principles. Creative ads get awards. Strong ads sell. So what does it take to get people to read your ad ánd have them hand you over their money at the same time?
This simple 4 letter formula has worked for years:
Attention – Interest –Desire – Action
We call it the AIDA model. And as you can see, this copywriting formula starts with ATTENTION!
Because if that powerful bold word didn’t your attract attention, you wouldn’t be reading this sentence, right?
The same goes for your landing page, e-mail subject-lines, blog post, or whatever you are writing.
Here’s a fun fact: on average, 8 out of 10 people will read the headline.
So, this means that on average only 2 out of 10 will read the body text!
That’s a pretty scary thought. If you want to be one of those exceptions and do a lot better, you need to remember this: compelling copy is CLEAR above everything else. If a word is hard, someone might stumble over it and stop reading.
If you want them to reach A(action), you need them to read the first sentence, the next, the one after that, all the way to the end.
How do you do it? By telling them exactly what you have for them.
“If there was a way to lose 10 pounds in 2 weeks without drastically changing you diet, would you be interested?”
“Keep forgetting your passwords? Now you can use only one password for all your websites, while keeping your data safe from even the most advanced hackers in the world! Don’t think its possible? Read on..”
Speak To The Interest Of Your Potential Customer
You can have their attention, but let’s be honest – you’re selling something here. This is why need them to be interested in what you have to sell as well. If you do this right, they will think ‘wow, this person reads my mind!’
But this is not wizardry, it’s easier than you think. Think about what you sell…You generally know some things to say that would speak to the interest of your potential customer. For example, if you sell a very safe family car you could speak to the interest of a potential customer by saying:
“Your family is everything. You want to protect your children from the dangerous outside world. We understand. It’s the very reason this car has been created with safety as a number one priority. It has been tested to withstand the most unimaginable scenarios, and keep the passengers safe.”
This speaks directly to the interest of your potential customer, so he will be sure to read on….
Spark A Desire
If you have done everything right so far, they are interested in what you have to offer. Now it’s time to get your potential customers emotionally committed to your offer. You do this by telling them the benefits of your product, or what’s in it for them.
You DONT do this by giving them a long and boring list of all the features of your product. What’s the difference, you ask?
Let’s jump into some examples:
- Star safety system
- Air conditioner with fast cooling technology
- 165 hp engine.
- Hybrid plugin with 200.000 mAh li-on battery.
- Your Toyota will come equipped with an advanced Star Safety System, which reduces the chance to be involved in an accident by over 35% compared to other brand cars.
- Even if it’s scorching hot outside, you’ll still be comfortable from the inside of your car. Due to our fast cooling technology, your car will be cool within 45 seconds of starting your engine.
- Our car is not only safe, it’s also environment-friendly. Your Toyota comes equipped with a 165 hp engine and a powerful new generation li-on battery, which promises you a gas mileage of over 35 miles per gallon.
Ask them to take action
Here’s an analogy: You have been eyeballing this girl at work for months. She saw you around, but she kind of took you for granted because you weren’t showing her any clear signs. However, a couple of weeks ago things have changed.
It started with some eye contact and a smile. You finally got her attention. You started greeting each other every time you walked across the building. Last week, you stood behind her in the line to get lunch and started some small talk.
Turns out you and her get along pretty well! You had lunch together and found out that you two have a lot in common and share the same interests. Turns out she’s still single, too. The lunch was nice, but she’s obviously not going to ask you out for a date, if you want something to happen, YOU will have to do it.
This is what ACTION is all about. You need to be very clear about what step you want to take next, in order to actually get them to buy your product, sign up for your service, or whatever it is you want them to do. Because if you don’t ask them, people just tend to leave the page.
It’s the very reason why you should always end with a call to action. Examples of these are:
- Start your free 30-day trial now
- Request a free consultation call
- Sign up for free updates
- Purchase now
- Download now
You may or may not like the AIDA formula, but the odds are very high that you have been persuaded to buy a product from someone who used this formula to it’s full potential. Now it’s your turn!