The Simple Proven Writing Formula That You Can Use To Influence People

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Writing is hard. For most of us, it doesn’t come naturally. There is a saying that the best skill of writers is avoiding to write – if you are blogging, you might have been doing the same.

Allowing yourself to get sidetracked on Facebook for 2 minutes of checking some updates sometimes turns into 30 minutes of watching YouTube videos.

But what if you had a proven formula, that would get results every-single-time…

Wouldn’t that be nice?

Well, you’re in for some fun. I am about to give you a crash course on using one simple but cutting-edge writing formula:

The Simple Proven Writing Formula
That Is Guaranteed To Attract Attention And Sell

You see, good copywriting is made by knowing the right formulas and principles. Creative ads get awards. Strong ads sell.  So what does it take to get people to read your ad ánd have them hand you over their money at the same time?

This simple 4 letter formula has worked for years:

Attention – Interest –Desire – Action

We call it the AIDA model. And as you can see, this copywriting formula starts with ATTENTION! 

Because if that powerful bold word didn’t your attract attention, you wouldn’t be reading this sentence, right?

The same goes for your landing page, e-mail subject-lines, blog post, or whatever you are writing.

Here’s a fun fact: on average, 8 out of 10 people will read the headline.

So, this means that on average only 2 out of 10 will read the body text!

That’s a pretty scary thought. If you want to be one of those exceptions and do a lot better, you need to remember this: compelling copy is CLEAR above everything else. If a word is hard, someone might stumble over it and stop reading.

If you want them to reach A(action), you need them to read the first sentence, the next, the one after that, all the way to the end.

How do you do it? By telling them exactly what you have for them.

“If there was a way to lose 10 pounds in 2 weeks without drastically changing you diet, would you be interested?”

“Keep forgetting your passwords? Now you can use only one password for all your websites, while keeping your data safe from even the most advanced hackers in the world! Don’t think its possible? Read on..” 

Got it?

Speak To The Interest Of Your Potential Customer

You can have their attention, but let’s be honest – you’re selling something here. This is why need them to be interested in what you have to sell as well. If you do this right, they will think ‘wow, this person reads my mind!’

But this is not wizardry, it’s easier than you think. Think about what you sell…You generally know some things to say that would speak to the interest of your potential customer. For example, if you sell a very safe family car you could speak to the interest of a potential customer by saying:

“Your family is everything. You want to protect your children from the dangerous outside world. We understand. It’s the very reason this car has been created with safety as a number one priority. It has been tested to withstand the most unimaginable scenarios, and keep the passengers safe.” 

This speaks directly to the interest of your potential customer, so he will be sure to read on….

Spark A Desire

If you have done everything right so far, they are interested in what you have to offer. Now it’s time to get your potential customers emotionally committed to your offer. You do this by telling them the benefits of your product, or what’s in it for them. 

You DONT do this by giving them a long and boring list of all the features of your product. What’s the difference, you ask?

Let’s jump into some examples:

Features:

  • Star safety system
  • Air conditioner with fast cooling technology
  • 165 hp engine.
  • Hybrid plugin with 200.000 mAh li-on battery.

Benefits:

  • Your Toyota will come equipped with an advanced Star Safety System, which reduces the chance to be involved in an accident by over 35% compared to other brand cars.
  • Even if it’s scorching hot outside, you’ll still be comfortable from the inside of your car. Due to our fast cooling technology, your car will be cool within 45 seconds of starting your engine.
  • Our car is not only safe, it’s also environment-friendly. Your Toyota comes equipped with a 165 hp engine and a powerful new generation li-on battery, which promises you a gas mileage of over 35 miles per gallon.

Ask them to take action

Here’s an analogy: You have been eyeballing this girl at work for months. She saw you around, but she kind of took you for granted because you weren’t showing her any clear signs. However, a couple of weeks ago things have changed.

It started with some eye contact and a smile. You finally got her attention. You started greeting each other every time you walked across the building. Last week, you stood behind her in the line to get lunch and started some small talk.

Turns out you and her get along pretty well! You had lunch together and found out that you two have a lot in common and share the same interests. Turns out she’s still single, too. The lunch was nice, but she’s obviously not going to ask you out for a date, if you want something to happen, YOU will have to do it.

This is what ACTION is all about. You need to be very clear about what step you want to take next, in order to actually get them to buy your product, sign up for your service, or whatever it is you want them to do. Because if you don’t ask them, people just tend to leave the page.

It’s the very reason why you should always end with a call to action. Examples of these are:

  • Start your free 30-day trial now
  • Request a free consultation call
  • Sign up for free updates
  • Purchase now
  • Download now

Conclusion

You may or may not like the AIDA formula, but the odds are very high that you have been persuaded to buy a product from someone who used this formula to it’s full potential. Now it’s your turn!

Jasper Oldersom

Hey, I am Jasper and I am an authentic freelance (copy)writer and marketer. If you need time to focus on other parts of your business, while I write a quality article for your website - I'm your guy.

Click Here to Leave a Comment Below

Sunday - July 10, 2015 Reply

Hi Jasper,
The AIDA model is a time proven formula employed by copywriters. It is simple in application and result-oriented.

Creating attention, interest, desire and action in a piece of writing very well makes the influence of people.

Thanks for sharing this and reminding us of what copywriting is all about!
I left the above comment in kingged.com where this post was upvoted.

Metz - July 12, 2015 Reply

“Attention – Interest –Desire – Action”

Indeed a very simple and upheld formula that a person can
use to influence people.

Influencing people is easier said than done. One should be
persuasive enough to earn the readers or target market’s heart. These four instructions
are the nuts and bolts ought to be kept in mind and should be thoroughly
practiced.

Yes, there are lots of ways but basics are still the best to
keep yourself/blog on the track.

Writing an article need to have that problem solving thing.
Give their wants and needs, share tips and solutions and offer them reasons why
they should buy your product or services.

Be very keen in using the words. Words are powerful and it
can be more powerful if used correctly and appropriately.

To wrap it up, informative and great post!

    Jasper Oldersom - July 12, 2015 Reply

    Loved your comment Metz! 🙂 Right on spot.

    Glad you enjoyed it!

Freddy Gandarilla - July 28, 2015 Reply

Hi Jasper!

This is very interesting and very helpful info man!

I never heard of the AIDA formula!

Thanks for that! 🙂

Now I know and can put it to good use. The beautiful thing about all this, is that anyone can become a great copy writer. This is not really a talent you are born with. You learn it, practice it, put in a lot of consistent action, and master it!

I think one of the most important things, when writing any type of compelling content, would be to tap into the reader’s emotion. That is one of the most powerful things you can do!

Because, we humans, are driven by our emotions. We act according to our emotions. So, that means every action we take comes from whatever emotion we are currently having.

When you can control emotion, you can control action! 😉

As simple as that!

Just my 2cent on this topic!

Thanks for sharing this value on copy writing, Jasper!

Keep up the great work!

Have an awesome week!

    Jasper Oldersom - July 29, 2015 Reply

    Hey Freddy,

    So glad you enjoyed it 🙂

    You’re absolutely on point. Everyone can learn copywriting with a lot of practice.

    And yes, i agree: You always need to start by meeting the reader where they already are in their minds.

    Tapping into the reader’s emotion (or their pain points) is really powerful.

    A great way to learn this is by literally writing down succesful sales letter by hand. I’ve done this multiple times.

    Have a great week as well, Freddy!

    – Jasper

Ivan Bayrross - July 30, 2015 Reply

Hi Jasper,

A I D A – When any marketer reads these alphabets it grabs their attention as it did mine.

Dawdling before knuckling down to write, boy! You nailed this behaviour perfectly. Like someone was holding a mirror to my face. I’ve known my 15 minute YouTube breaks stretch to an hour or so.

Telling people what you have for them in an attention grabbing way, using a simple language, great advice. Truthfully, I’ve found this is the toughest job I’ve encountered especially to deliver perfectly each time, every time.

Speaking to the interests of the customer. The example you’ve given – A safe family car – is beautifully apt. I
picked up its nuances immediately. If the family car copy is something that you’ve written you are a gifted marketing copy writer.

Sparking customer desire. Okay after you’ve got the wife/mother convinced that your car is the car to buy, I guess it’s time to capture the attention of the – Man of the house – with tech spec. Possibly he will make a few comparisons across various car manufacturers and then make a buy decision. The copy content must be perfect so that it drives an equal desire across both family decision makers so that the actual sale goes down.

All of the above capped with a terrific Call To Action, and you do have a winning formula for selling

Superb article Jasper. Thanks for sharing.

I came to your site from a link on kingged.com.

    Jasper Oldersom - July 30, 2015 Reply

    Hello Ivan,

    I’m so glad you liked the article 🙂

    Yes, i wrote the copy myself. I find examples teach effectively.

    If having the attention is something you still have issues with, try this:
    – What are some issues that your reader might have?
    – What keeps your reader up at night?

    If you speak directly to your target audience, this is a very powerful way to grab their attention.

    Enjoy the rest of your week!

Lawrence Berry - August 12, 2015 Reply

Writing clearly and effectively can be hard for many who may not be experienced writers, or never write at all, but it is crucial when trying to relay a message or get someone to take action. The headline, featured picture, and the introduction are three major factors into getting people interested in learning more. I like the formula that you have given here. The first sentence will dictate whether or not someone will continue reading and writing a sentence that makes your target audience want to know more is crucial. I think everyone can benefit from reading this post!
Lawrence Berry recently posted…2 Reasons Bad News Is An Investor’s Best FriendMy Profile

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