Category Archives for "Copywriting"

Why Difficult Sentences Scare Readers Away (and Why You Should Write For Easy Reading)

13 Things Expert Copywriters Taught Me About Writing Persuasive Copy

Let me ask you a question…

Do you enjoy reading difficult sentences?

How about complicated words that you can barely grasp the meaning of?

I’m guessing your answer is no. Nobody is blaming you. We understand because we secretly all feel the same way.

As a matter of fact, even the most educated people like to write and read simple words (even when they claim they don’t).

Still not convinced? Let me explain by taking a closer look at the reasons to write your copy to the sixth-grade level…Continue reading

7 Recent Posts On Copywriting You Don’t Want To Miss Out On


If you want to become great at writing persuasively, then you’ll need to improve your craft regularly.

If you don’t exercise enough, you’ll lose muscle and your stamina decreases. It’s the same with your writing skills.

Reading books and blog content is one of the ways I keep improving myself. I come across some amazing content from all around the web.

I realized I’ve never created a round-up post like this, so I think you’ll appreciate what I’ve put together for you today.

So, are you ready to jump into these 7 recent blog posts on copywriting that I think you shouldn’t miss out on?

1. The Biggest Lie In Copywriting by Peter Boyle

In this post, Peter challenges the idea that copywriters are primarily artists and says that instead, we’re more like scientists.

He distinguishes 2 types of copywriting: direct response and creative brand advertising and explains the one problem with the latter…

You’ll also find helpful guidelines for scientific copywriting and discover the one mistake few avoid.

2. How to Nurture Empathy for Your Readers (and Craft Messages That Resonate) by Henneke Duistermaat

If you’ve read my previous post, this quote by Robert Collier might sound familiar:

“Study your reader first – your product second. If you understand his reactions and present those phases of your product that relate to his needs, then you cannot help but write a good letter”. – Robert Collier

One of my favorite writers, Henneke Duistermaat, makes a solid case for empathy in this post. She also mentions that it is not a technique. You can’t sprinkle your sales letter with a little empathy here and there. Nope, doesn’t work like that…

If you want to discover what empathy truly means in the business context, I recommend you read this post.

3. A Scammy Insurance Company Prompted Me to Action—Against My Will by Chelsea Baldwin

If you want to get a good impression of the true power of copywriting, read this post. Chelsea calls this a *rant* — and it is! However, this short but powerful post will suck you right in and leave a strong impression on you…

My heart skipped a beat by just reading the copy, even though it wasn’t personally addressed to me. It’s the perfect example of unethical marketing wrapped up in a good story.

4. 10 Classic Copywriting Books for Results-Driven Content Marketers by Demian Farnworth

If you want to dive deep into the rabbit hole that is called copywriting, these are 10 classic books you should put on your to-read list.

I have personally read multiple books listed in this post, including Influence and Ogilvy on Advertising. And you know what? They all massively increased my knowledge and skill level. Trust me. You can’t go wrong with these books.

But for now, let’s move on to the next post…

It’s hard to find a solid resource on storytelling out there one the dark and confusing web. Well, guess what? The drought is over, because this month I’m going to share not one, but two fantastic articles on storytelling!

5. Storyhacking: Cracking the Code Behind the Irresistible Selling Power of Stories by Alaura Weaver

You’ve probably heard it many times: you need to start telling stories! 

You know how persuasive stories can be, but you just don’t know enough to start creating them yourself.

I may have touched on storytelling here and there, but it’s nothing compared to this monstrous (yet elegantly executed) 7000+ word post by Alaura on Copy Hackers.

Grab a drink, relax…and enjoy the read!

6. 5 Steps To Transform Your Personal Stories Into Sales Machines by April Dykman

If the Copy Hackers post left you a little overwhelmed, you’re gonna love this fantastic resource written by April Dykman.

In this post, you’ll discover a simple formula and loads of actionable tips you can use to start telling stories today.

I recommend you read both articles on storytelling because they complement each other perfectly.

7. The 7-Step Formula for Writing Copy That Sells by Eddie Shleyner

The previous post and this post are written in the same fasion. Each element is explained, and at the end the finished product will be put together. It makes for an engaging read and the perfect way to get a deep understanding of the topic.

I know quite a few copywriting formulas, but this one was new to me. It’s very straight forward and effective looking at the finished product. If you follow this formula, you will naturally write copy that focuses all on the customer and what’s in it for them.


That’s it for now, guys and gals…I’d love to receive your feedback.

Would you like me to create round up posts more often? Did you enjoy this or not?

Voice your opinion in the comments (and be honest, okay ;-).

I look forward to hearing from you!

13 Things Expert Copywriters Taught Me About Writing Persuasive Copy

13 Things Expert Copywriters Taught Me About Writing Persuasive CopyI’ll be the first to admit it. Copywriting is not easy.

It’s hard work!

If you are writing for a market you don’t know, you better do a whole lot of research before you even start writing.

A lawyer doesn’t defend his client if he doesn’t know all the details of the case.

He prepares.

In the same way, copywriters prepare before writing copy for a client.

Not only do they prepare by getting to know everything about their target market, but also by studying the art of copy and knowing the rules of the game.

You won’t always have to follow the rules. Occasionally you’ll find breaking one is a smart move. But you can’t effectively break them before you know what the rules are. So they study the best copywriters in their field.

One of the best ways to become better at anything fast is modeling those people who are successful in the skill you want to master.

That’s why I think you’ll find massive value in this list of copywriting advice from some of the best copywriters around the globe.

Are you ready?

Here we go!Continue reading

Do You Leverage These Swiping Secrets To Make Your Web Copy More Effective?

swipe file Are you sick and tired of trying to come up with copy that converts?

You feel you’re banging your head against a wall.

Wouldn’t it be great if you would be able to talk in the same language of your customers?

And wouldn’t it be awesome if you could peek into their brain to see what they worry about, what they want from your solution?

Then you are right where you need to be right now. There’s actually a way, and I’m going to reveal it to you now.

By building up a solid swipe file, you can quickly write construct copy that talks to your readers and converts them into leads and sales.

Before we start, I want to tell you what swiping copy is not: mindlessly copying someone else’s writing. We’re not talking about grabbing someone’s sales letter and calling it our own. That’s stealing.

You are going to get inspiration from other sales letter, sure. But you’ll also listen to the language your customer uses and possibly use some of their messaging. As you’ll see, swiping copy makes the process of writing a lot easier.

Are you ready? Let’s get down to business…

Continue reading

How To Avoid Weak Statements That Leave People Cold and Get Readers to Care About Your Writing

machine-writing-1035292_1280You’ve tried everything to write effective, persuasive copy.

Maybe not truly everything, but it sure feels like it.

However, your copy is still weaker than wet toilet paper.

This is a problem.

Sadly, people will leave if they don’t care for what you have to say.

There is no tolerance for boredom and, as you know, there are many distractions.

You start to worry that maybe you don’t have what it takes to write effective copy.

And you know what? I don’t blame you. It ain’t easy to write for business.

You might already understand that you have to tell potential customers what your product or service can do for them. That’s a good start.

You just don’t feel like what you say is powerful enough to convince someone to take action.

But what if I told you that it is possible to check every statement you make on weakness – by applying a simple test?

Most copywriters use a whole inventory of tactics and strategies to make their writing more effective. Know the rules, apply them correctly and you’ll quickly see your conversion rate improve.

Back to what I was saying, let’s fire away and reveal what this simple little test is….Continue reading

This Is How Power Words Can Make Your Copy More Persuasive

Don’t you feel like copy often just reads bland, unclear and boring?

When this occurs in your own web copy…you are expecting too much from your visitor.

You expect them to be concentrated when they get to your site, but this is far from reality. People are rushed, they have  a million things on their mind.

“What’s for dinner?” – “I really need to lose 5 pounds by summer”. 

Plus, they have another 7 tabs open in their browser. Don’t tell me you’ve never ended up on social media while you where planning on doing something productive. Our brains like to be distracted.

Your copy should be so clear and interesting that they don’t even notice they’re even reading.

Obviously, a couple of power words won’t make the difference between copy that sucks and copy that sells.

But I want to show you how you can use them in context, so you can get an idea of what they are and when you should use them. This will absolutely help you to create copy that is more persuasive. Sounds good?

By now you should be ready to jump into the material. Agree?

Let’s go!

How You Can Easily Make Your Copy
More Persuasive Starting Today

Continue reading

September 22, 2015

Are You Keeping This in Mind When Selling Your Products or Services Online?

1442963097_icon-93If you want to have good copy, you have to know what your customer wants.

That’s pretty obvious. If you don’t know what they want, you can’t sell them anything.

But there is something else you should know about your prospects, that is perhaps way more important.

What’s that, you ask? I won’t leave you hanging with an open loop until the end of the article.

Instead, i’m going to relieve you with the answer right now…Continue reading

The Simple Proven Writing Formula That You Can Use To Influence People


Writing is hard. For most of us, it doesn’t come naturally. There is a saying that the best skill of writers is avoiding to write – if you are blogging, you might have been doing the same.

Allowing yourself to get sidetracked on Facebook for 2 minutes of checking some updates sometimes turns into 30 minutes of watching YouTube videos.

But what if you had a proven formula, that would get results every-single-time…

Wouldn’t that be nice?Continue reading